Ticketmaster Plans to Check Vaccine Status for Concerts and Other Live Events

Concert, Pixabay
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Ticketmaster has plans to track concert attendees, using safety as an excuse, utilizing smart phones to verify fans’ vaccination status or whether they’ve tested negative for the coronavirus within a 24 to 72 hour window. The three main components of this plan are the Ticketmaster digital ticket app, third party health information companies like CLEAR Health Pass or IBM’s Digital Health Pass, and testing and vaccine distribution providers like Labcorp, and the CVS Minute Clinic. Billboard magazine reported that digital screening services will be required for airline travel, employment verification and theme park entry. Ticketmaster is developing technology for paperless tickets that are linked to a fan’s identity, and its new SmartEvent system, which helps event organizers and fans manage social distancing, delayed entry and provide possible opportunities for contact tracing. -GEG

Monday’s news that pharmaceutical company Pfizer’s early results on a new COVID-19 vaccine showed a 90% efficacy rate on an initial clinical trial have given concert professionals hope that the business can start mounting a return in 2021. As part of that preparation, Ticketmaster has been working on a framework for post-pandemic fan safety that uses smart phones to verify fans’ vaccination status or whether they’ve tested negative for the coronavirus within a 24 to 72 hour window.

Many details of the plan, which is still in development phase, will rely on three separate components — the Ticketmaster digital ticket app, third party health information companies like CLEAR Health Pass or IBM’s Digital Health Pass and testing and vaccine distribution providers like Labcorp and the CVS Minute Clinic.

Here’s how it would work, if approved: After purchasing a ticket for a concert, fans would need to verify that they have already been vaccinated (which would provide approximately one year of COVID-19 protection) or test negative for coronavirus approximately 24 to 72 hours prior to the concert. The length of coverage a test would provide would be governed by regional health authorities — if attendees of a Friday night concert had to be tested 48 hours in advance, most could start the testing process the day before the event. If it was a 24-hour window, most people would likely be tested the same day of the event at a lab or a health clinic.

Once the test was complete, the fan would instruct the lab to deliver the results to their health pass company, like CLEAR or IBM. If the tests were negative, or the fan was vaccinated, the health pass company would verify the attendee’s COVID-19 status to Ticketmaster, which would then issue the fan the credentials needed to access the event. If a fan tested positive or didn’t take a test to verify their status, they would not be granted access to the event. There are still many details to work out, but the goal of the program is for fans to take care of vaccines and testing prior to the concert and not show up hoping to be tested onsite.

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Bill Goode
Bill Goode
1 year ago

I have never used Ticketmaster. I can easily continue to do without Ticketmaster.

I suspect events, who wish to draw large attendance, will cease dealing with Ticketmaster. They can sell tickets themselves. What do they need a third party for anyway? They can save themselves the excessive commission that Ticketmaster charges.