Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp, according to three people familiar with the matter.
The tool, known internally by the working title Genesis, can take in information — details of current events, for example — and generate news copy, the people said, speaking on the condition of anonymity to discuss the product.
One of the three people familiar with the product said that Google believed it could serve as a kind of personal assistant for journalists, automating some tasks to free up time for others, and that the company saw it as responsible technology that could help steer the publishing industry away from the pitfalls of generative A.I.
Some executives who saw Google’s pitch described it as unsettling, asking not to be identified discussing a confidential matter. Two people said it seemed to take for granted the effort that went into producing accurate and artful news stories.
A Google spokeswoman did not immediately respond to a request for comment. The Times and The Post declined to comment.
“We have an excellent relationship with Google, and we appreciate Sundar Pichai’s long-term commitment to journalism,” a News Corp spokesman said in a statement, referring to Google’s chief executive.
Jeff Jarvis, a journalism professor and media commentator, said Google’s new tool, as described, had potential upsides and downsides.
“If this technology can deliver factual information reliably, journalists should use the tool,” said Mr. Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism at the Craig Newmark Graduate School of Journalism at the City University of New York.
“If, on the other hand, it is misused by journalists and news organizations on topics that require nuance and cultural understanding,” he continued, “then it could damage the credibility not only of the tool but of the news organizations that use it.”