The News Industry Generates $4.7 Billion for Google and Publishers Want a Cut of the Action

A study by the News Media Alliance showed that Google made $4.7 billion in 2018 from the news industry. David Chavern, the president of the alliance which represents 2,0000 newspapers across the country, claims that they deserve a cut of the $4.7 billion in profits that Google makes from news content that generates revenue for the tech giant for free while publishers receive little in return.

The New York Times writes in a recent article that a new
study shows that Google made approximately $4.7 billion from the News
industry in 2018. The News Media Alliance, which represents 2,000
newspapers, believes that journalists deserve a cut from the Masters of
the Universe.

In an article titled “Google Made $4.7 Billion From the News Industry in 2018, Study Says,” the New York Times states
that a new study from the News Media Alliance has estimated that Google
made $4.7 billion from the News industry last year. The president and
chief executive of the alliance, which represents 2,0000 newspapers
across the country, has now claimed that journalists deserve a cut of
that $4.7 billion.

The Times writes:


It’s more than the combined ticket sales
of the last two “Avengers” movies. It’s more than what virtually any
professional sports team is worth. And it’s the amount that Google made
from the work of news publishers in 2018 via search and Google News,
according to a study to be released on Monday by the News Media

The journalists who create that content
deserve a cut of that $4.7 billion, said David Chavern, the president
and chief executive of the alliance, which represents more than 2,000
newspapers across the country, including The New York Times.

“They make money off this arrangement,” Mr. Chavern said, “and there needs to be a better outcome for news publishers.”

That $4.7 billion is nearly as much as
the $5.1 billion brought in by the United States news industry as a
whole from digital advertising last year — and the News Media Alliance
cautioned that its estimate for Google’s income was conservative. For
one thing, it does not count the value of the personal data the company
collects on consumers every time they click on an article like this one.

Terrance C.Z. Egger, the chief executive of Philadelphia Inquirer PBC, told the Times: “The
study blatantly illustrates what we all know so clearly and so
painfully. The current dynamics in the relationships between the
platforms and our industry are devastating.” The study by the alliance
has been made public ahead of the House subcommittee hearing on Tuesday
on the relationship between Silicon Valley tech firms and the media. But
Google has taken issue with some of the report’s findings:

Google contested the study’s
findings, which were disputed in several posts on Twitter. “These
back-of-the envelope calculations are inaccurate,” the company said in
statement, adding that “the overwhelming number of news queries do not
show ads.” The company said Google news and search sends over 10 billion
clicks to publishers’ websites each month, driving subscriptions and ad
revenue. “We’ve worked very hard to be a collaborative and supportive
technology and advertising partner to news publishers worldwide.

Data from the report by the alliance was
partly taken from a study by the economics consulting firm Keystone
Strategy which relies on statistics that were made public in 2008 when a
Google executive estimated that Google News generated $100 million in
revenue. The study also notes that the company’s revenue has grown
exponentially since 2008.

Read full article here…